Viacom Inc’s streaming service Nickelodeon has acquired early childhood learning app Sparkler for its kids streaming service Noggin.
The deal, announced on Friday, will double down the Nickelodeon’s educational aspects that are focused on preschoolers by integrating the Sparkler’s learning technology platform into Noggin over the next year which also highlights its growing confidence in Noggin. The integration will results in combining a catalogue of more than 1,500 episodes of shows like Peppa Pig and Paw Patrol along with play-as-you-go learning challenges involving popular Nick characters.
The terms of the deal were not disclosed by the companies but as part of the deal, Kristen Kane, Sparkler’s CEO and co-founder will now be heading the Noggin streaming service that have about 2.5 million subscribers.
Before founding the Sparkler in 2015, Kane served as COO of educational technology company Amplify as founding member, and prior to that, during the Bloomberg administration, she remained in the same role at New York City Department of Education and also served in FCC developing strategies for introducing broadband technologies in the education, energy and healthcare sectors.
Sparkler remained developing different type of early learning platform to offer parents with required coaching and personalized content to measure child’s progress along with other tools to assist parents as well as teachers or doctors to make the children take part in on and off-screen learning activities. The start-up also remained collaborating with schools, social services and healthcare providers and will retain those relationships through a new nonprofit, Sparkler Learning.
With the acquisition of Sparkler, Noggin will be become able to offer similar personalized content and required affiliated services allowing parents to track and support the progress of their children in the app as well as in the real world.
Noggin, instead of putting its efforts to become Netflix of kids, remained focused on its educational aspects and that made the streaming service to succeed as it now ranks among top 10 kids apps and also secure higher ranks in kids and family categories.