Twitter Inc in last week shared that technology tools it has been using on its platform to counter abusive content succeeded to remove one in two such tweets posted on its platform in the first half of this year, an effort that will reduce the increasing pressure built up on it as well as on its peers by calls to put more of their efforts to deal appropriately with the issue of abusive content on their platforms.
In an effort to avoid facing stricter regulatory actions on both sides of the Atlantic, tech giants of the Silicon Valley in recent months committed to tighten user policies and share more information on use of their platforms for posting abusive content.
In its transparency report, the U.S. social media company said that it was spending more on advanced technology to lessen the burden of people to report any offensive material posted on the platform to the company.
Rather relying merely on reports to the company, the technology in use now proactively surfaces more than 50% of the tweets company removes for containing abusive content, ratio of which was 20% in last year, Twitter said.
Company’s report came a day after closure of platform’s doors to political advertising that will take effect from next month as Twitter and its peers including Facebook Inc have been facing growing pressure to stop carrying ads which are used to widespread the misinformation that could harm or steer elections.
The number of accounts on Twitter’s platform locked or suspended for breaching user’s policies increased by 105% during the six-month period, the report noted.
The report unveiled a rise of 48% in accounts reported for possible breach of Twitter’s hateful conduct rules while 115,861 accounts have to face suspension of service for posting terrorist content which declined by 30% from that of the last year.