Microsoft Corp on Monday made known a new service targeting larger corporate customers in helping them to efficiently utilize huge amounts of data stored in their corporate data systems.
Unveiled at an event in Orlando, Florida, Azure Synapse system is part of fast growing cloud computing unit of Microsoft, which has brought the company’s share value up in the last five years. The tool is designed to help large businesses to develop systems that could analyze large amounts of data enabling them to make business decisions in a better way, such as to get an insight over the performance of a digital marketing campaign whether it is bring more of the customers to company’s websites and stores.
The Azure Synapse is aiming solving two problems for corporate customers in building those systems, said Rohan Kumar, the corporate vice president of Azure Data, in an interview to Reuters.
The first problem is that businesses require different software tools analyzing information stored in their systems, like database of their customers with merely names and addresses of those customers appearing in simple rows and columns like spreadsheets, against data held in newer forms like tools to monitor a company’s website which are recorded in longer alphanumeric form with time stamps. And Synapse serves that purpose of analyzing such data as it can process and analyze data in either form, he said.
Second problem those businesses have been facing is the amount of work needed by computer programmers to build out a data analysis system, whereas Synapse’s system provides them to reduce that time and work efforts as it automatically handles some of the tasks for developing data analysis system for our corporate customers. Unilever and Deutsch Bank are among the Microsoft’s corporate customers that have been testing the system, Microsoft said.
With Synapse, Microsoft as well as its customers are seeing their projects to start completing within in a day, which were typically taking several months to be completed, Kumar said.