In the fourth quarter 2018, Hulu+ Live TV and YouTube TV have been coming up increasing their number of subscribers for their streaming platforms, according to a MoffettNathanson estimate.
At the time when market leaders and their competitors the AT&T’s DirecTV Now ended 2018 with 1.6 million subscribers and Dish-owned Sling TV wrapped the year with 2.417 million subscribers putting it at the top position, the news wondered many of the observers that Hulu and YouTube succeeded to add about 900,000 subscribers combined, which highlights that the two TV streaming services companies have started to make the competition tougher for the market’s leaders.
MoffettNathanson estimated that in fourth quarter of 2018 both companies continue to add hundreds of thousands of live TV customers as Hulu added 500,000 subscribers to its Live TV which brought its subscriptions to a total of nearly 2 million whereas during the same period subscribers to YouTube’s TV increased by 400,000 to make it a total of over 1 million subscribers.
Though these are not the confirmed number as both Hulu and YouTube did not announce publicly about number of subscribers they have with their TV services but these numbers came from a research group long tied of studying the streaming market trends and also tallies with the data came from the other reports.
Sling TV is still enjoying the leading place with DirecTV Now also joining it on leading position but Bloomberg cautioned lowering subscription for both companies as right now, a three-month promotional discount has been running on the subscriptions of Sling TV and DirecTV Now has been losing its subscribers. As far as Sony is concerned, it it also did not disclose number of subscribers held by its PlayStation Vue, but in fall last year those were dropped to 500,000, after which investors came out suggesting Sony to close its service.
But 2019 will surely be coming up with the significant changes by the TV streaming service providers, which could also shuffle the market positions of the current players.