China’s Huawei Technologies Co Ltd is launching two high-end handsets in Brazil, an attempt to crack the world’s fourth-largest smartphone market for the second time since a slim response to its cheaper phones introduced in the country some five years ago.
Huawei is already present in the Brazilian market but as a cellular network equipment supplier, but the new move will take Huawei beyond that role to challenge the rivals like Samsung Electronics Co and Lenovo Group’s Motorola brand that are holding dominant positions in the local smartphone market.
There are significant opportunities for Huawei in the Brazilian market and the company is equipped with competitive portfolio to meet the customer expectations up to their satisfaction, Huawei’s vice president of marketing for the Americas Ketrina Dunagan said in a statement emailed to Reuters.
Huawei’s plan for Brazil highlights the increasing number of Chinese companies in Latin America with plans to further excel in consumer and technology sectors outside infrastructure and commodities sectors, which were the point of focus of those companies traditionally.
Although Huawei’s is already present in Latin America with selling handsets in more than a dozen countries and usually holding a double digit market share of cell phone market in those countries, but Brazil is an exception where Huawei’s products are still missing from the store shelves there.
When it comes to smartphone manufacturing then Huawei stands at third place in the world.
The Chinese tech giant first launched a smartphone in Brazil in 2014, but the sleeker demand of that Ascend P7 handset in the country led the company to discontinue the project.
As part of the current strategy, Huawei is intending importing two premium devices from newly launched P30 Series that are equipped with features like high-resolution cameras, said the company, without disclosing further details of the launch scheduled on April 30.