Retailers, spending a lot to remain related in tough business competitions, will be testing limits of their e-commerce with Cyber Monday when their online websites will be rushed by those U.S. shoppers who, on Black Friday, missed their chance on deals offered.
Offering of new services, comprising delivery of variety of deals and no restriction of minimum ordering amount, are the tools retailers has been using across the U.S. to attract the shopper to make their orders online.
In this holiday season companies like Target Corp. and Amazon.com Inc., irrespective of the purchasing amount, has been offering free shipping for the first time ever.
Adobe Analytics being the transactions tracker for most of the top U.S. online stores, with the expectations of sales escalation at the rate of 17.6 percent higher from last year sales going to yield $7.8 billion, has been foreseeing the Cyber Monday as the largest day in U.S. shopping history using online mode. And according to Planalytics, a research firm, over 75 million customers will expected to be benefited from the Cyber Monday.
The retailers on Cyber Monday not only experienced overcrowded websites but also faced jam-packed online purchases. A back up of suitable and problem solving IT infrastructure was not be readily available with the retailers, because of which heavy traffic lead them to problems like technical malfunctions and network outages.
According to Adobe Analytics, this past Thanksgiving, online sales crossed $3.7 billion mark, whereas online sales on Black Friday surpassed $6 billion jumped more than 23 percent.
With an expectation of $717.45 billion to $720.89 billion at the rate of 4.3 percent to 4.8 percent over 2017, U.S. holiday retails sales including online sales will be experiencing increase in November and December, as forecasted by the National Retail Federation.
Earlier this month on Singles Day, Chinese e-commerce giant Alibaba Group Holding has generated sales of $30.7 billion to which all these Cyber Monday figures are not likely to be outshine.