Apple Inc is in a race with Spotify Technology SA for attracting more subscribers to its streaming music service and at the end of the last month it has confirmed that there were more than 60 million subscribers that are attached to its streaming music service, but it is still trailing Spotify, which has been enjoying 100 million premium subscribers stick to its service.
The figure of Apple’s subscription was disclosed by Eddy Cue, Apple’s senior vice president for services, in its remarks last month made to French publication Numerama in Paris, which was confirmed by a company spokesman later on.
Last time when Apple unveiled its number was May 2018 when company said it had 50 million subscribers, and since then executives of the iPhone maker did not disclose a new number for company’s Music subscribers.
But all the 60 million subscribers are not paying subscribers as the number also includes those subscribers too who are currently enjoying a free trial, according to Music Business Worldwide. Since Apple only offers a three-month trial to new users for one-time and not in a practice of offering an actual “free version” of Apple Music, so the number of subscribers unveiled by the company likely represents a very small fraction of free users compared to the number of subscribers who are paying.
With Apple’s growth in its own streaming service, I am happy, Cue said, adding that the company is on a way of making its service perfect across multiple devices as iOS 13 is ready to bring karaoke-style time-synced lyrics, which has been launched and developed by company itself rather to see towards a third-party for lyrics services.
While Apple is still far behind Spotify, which has reported in April that it has 100 million premium subscribers. Though, Spotify also counts those users who are on free trials of its premium service, but only in case when they have entered a payment method like a credit card.