Apple Inc has withdrew launch of its AirPower wireless charging mat announced in September 2017 at the time when it announced iPhone X alongside launching of iPhone 8 and iPhone 8 Plus.
The current announcement is the rare public retreatment by the Apple, which is otherwise known for launching its products splashy events.
Though the iPhone X was later on launched in November 2017, but the AirPower mat, which was intended to charge up to three Apple products without having a need of wired products, remained failed to be successfully launched until the current announcement of cancellation of that product plan as the gadget maker came to a conclusion that AirPower mat will not reach to the high standards of the company.
Despite the growing number of wireless chargers in the industry, the matter of fast charging of three devices simultaneously is still a big challenge for manufacturers as for example Ikea, the furniture seller, though sells wireless charging mats for $60 that can charge 3 phones at once but provide the phone charging feature at the slower rate of 5-watt.
Apple though recognized the future of technology as to be wireless and putting efforts to further achieve in wireless for better customer experiences, but the company apologizes to customers who were waiting this product to launch, Dan Riccio, Apple’s senior vice president of Hardware Engineering said in the statement.
Apple is known in the electronics industry for publicly launching its products in splashy events in Silicon Valley after keeping working on those plans very secretively, but that tradition broke with the early announcement of AirPower which has now been retreated.
Apple had also announced AirPods headphones at the time of announcing the charging mats and after releasing the updated version of AirPods last week which increased the speculation that the its charging mats would also coming soon.